"Freeman is very much his own man, with his own style, in which spontaneity occupies a central role. This paradoxically, takes years of practice."
Simon Kelner, Editor-in-chief the Independent
This unique sensibility is something he brings to his film and commercials work too, making it look sumptuous yet natural, pulsating with energy, sensuality and emotion. Through years of experience, Dean has developed an eye for choosing the best talent, great understanding of the importance of casting as well as his own distinctive way of eliciting truthful and memorable performances. One of his skills as a director is his ability to get the best out of actors and models he works with and create a startling combination of lifestyle and constructed reportage that feels incredibly engaging and real.
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